BUFFALO BRANDHOUSE

Buffalo, New York

Owner

2001 - Present

Clients include, but are not limited to: Allstate Insurance, Fisher-Price Mattel, New York State Department of Health, American Steamship Company, GATX, Blueline Editorial, LLC., Blueline Publications, ReadersParadise.com, Universal Landscaping, KMX Ankle Straps, T3 Advertising Firm, Fisher-Price / Mattel Inc., Eastern Commercial Interiors, Brian Heckman Machine & Fabrication, & more.

UNILAND DEVELOPMENT

Amherst, New York

Brand Specialist & Graphic Designer

November 2016 - June 2017

– Worked as Brand Specialist and Graphic Designer for Uniland Development Company, commercial and residential real estate properties and managed internal and external events and event photography

– Executive reporting and progress updates, team ideation meetings and weekly update meetings, as well as, managing intern.

– Completed marketing and design from conceptualization to print and events for commercial real estate company and family charitable foundation. Including, but not limited to logo creation, RFP’s and proposals, in addition to internal and external advertising in print and web formats. Also, completed creative development and production of marketing materials, including on and off-site photography, signage, Offered branding and input on key marketing initiatives. and other marketing efforts regarding properties, sales, marketing and overall corporate marketing and Executive presentations.

– Coordinated internal events: Holiday, seasonal parties and other events. – Maintained all workflow in internal systems using Citrix within Marketing team. Worked directly with sales and other departments to complete projects, goals and deadlines.

– Managed intern and daily/weekly duties, as well as, regular input on intern performance reviews with Marketing Director. Participated in meetings with intern and with Marketing team on a regular basis.

– Maintained key communications with all aspects of the marketing team and outside departments to fulfill goals, strategies and designs.

– Participated in meeting with charitable funds allocation committee and offered input and suggestions for the allocation of those funds for that period.

– Prepared marketing correspondence, collateral packages and PowerPoint presentations for Leasing to be used for prospecting purposes, property presentations and property progress reporting to C-level Suite Executives.

– Vendor relations: Coordinated corporate photo shoots of properties, as well as signage printing, input and designs for corporate shirts, trade-show materials, etc.

HAMISTER GROUP

Buffalo, New York

Executive Personal Assistant

2016

 

SILIPOS

Niagara Falls, New York

Marketing & Communications Director

February 2015 - November 2015

– Oversee, reinvent & maintain all marketing communications for the company & its products and packaging across all segments & mediums, including, but not limited to digital, print, social media, catalogs, trade shows, public relations, company-sponsored events, advertising, website, email marketing, sales presentations & internal communications.

– Bring forth product innovation from ideas & push into production, while including design, naming, packaging & advertising.

– Develop integrated marketing communications programs in support of corporate and product marComm plans & use knowledge & expertise within the marketing communications discipline & an acknowledged authority on developing ROI-driven campaigns. Analyze earnings/cost margin analysis, etc. Plan & drive direct marketing and sales support. Lead initiatives to ensure that all programs are leveraged to develop & execute specific and measurable campaigns & sales enablement tools.

– Monitor & analyze competitors’​ marketing efforts to ensure all output is top in promoting itself & is continually seen among industry leaders.

– Maintain responsibility for translating client product & goals & budgets into campaign plans to guide the organization’s growth, savings & brand awareness. Utilize deep expertise & understanding of customer needs, of which methods & tactics best address specific goals & audiences, & how to determine the optimal tactical mix by channel.

– Provide leadership, oversight & support of managing team of marketing individuals to attain goals; delegate & direct designated work to vendors, interns, artists, & advise Sr. Sales & Marketing Manager & in-house personnel, with needed marketing direction.

– Ensure all creative development is consistent with brand positioning & strengthens Silipos’ overall brand equity. – Manage production needs with a wide range of business personnel from production & other management to product development & sales, as well as nationwide & overseas contractors.

ISKALO DEVELOPMENT

Williamsville, New York

Marketing Coordinator

October 2013 - November 2014

– Managed marketing strategies and design for commercial real estate and hospitality divisions and investments, i.e. Big Ditch Brewing Company.

– Managed the creative development, production and execution of marketing materials, including website development and maintenance, email marketing, print advertising, signage, branding and direct mail.

– Coordinated internal events: Holiday, seasonal parties and award events and pertaining budgets.

– Coordinated external special events, including Downtown Buffalo’s annual NYE Ball Drop held at the Electric Tower, including coordinating and representing the company by way of television interviews, press conferences and press releases relating to the event.

– Managed all online/web content and design, while maintaining and updating marketing plans and vacancy space plans for all company assets. Including updated news and press releases.

– Translated business unit objectives and strategies to develop and maintain brand, social media strategy, implementation and ROI.

– Slashed payroll/budget allocation costs 45% by negotiating fees, while ensuring the continuation and enhancements of services and vendor relationships. Secured agreements for various print, web and outdoor advertising.

– Managed community/charitable events and sponsorships.

– Prepared marketing correspondence, collateral packages and PowerPoint presentations for Leasing to be used for prospecting purposes, property presentations and broker engagements, and show vacant space when necessary in monthly absence of Leasing Director.

– Worked with Leasing to update and maintain online marketing vehicles; Loopnet and Costar.

– Provided and maintained current demographics for Iskalo portfolio and provide reports/updates on related market developments.

– Media relations: Orchestrated corporate press releases, press conferences and represented Iskalo in news/television interviews regarding properties, events, etc.

– Direction of Corporate Photoshoots

DIEBOLD INC. (& SUBSIDIARY VERDI & COMPANY)

Buffalo, New York  / Canton, Ohio

Design Coordinator

May 2009 - April 2013

Worked as sole lead Marketing Coordinator and Designer for Iskalo Development Corp. commercial real estate properties and invested tenants/properties such as, Big Ditch Brewing Company, The Hyatt Place, Former Sonoma Grille and many more. Managed internal and external events, including managing and coordinating the annual Buffalo Ball Drop held at Iskalo Development’s Electric Tower in Downtown Buffalo, while managing press releases, press conferences, and television interviews. The Buffalo Ball Drop is the second largest in the nation next to NYC.

Specific Highlights:

– From concept to completion, executed creative design initiatives within the subject of corporate, marketing and financial industry clients.

– Projects managed include: corporate branding and marketing collateral, web-site design and maintenance, client marketing materials, branch/financial consumer floor plan model designs, presentations, project and proposal materials.

– Transformed quantitative data into visually stimulating charts, graphs, maps and images. Initiated meetings with and presented to clients and executives on a daily basis.

– Managed project team to ensure workflow moved within set time-line and client project deadlines were met.

– Led the development and training of executive management, project teams and sales representatives on implemented brand manual, presentation standards, ADA and sales technology platforms.

– Additional responsibilities included: Image approvals/purchasing, template redesign and maintenance, production, pre-press, trade-show designs/corporate events, global solutions center design, month-end financial reporting, vendor relations, asset management, office build.

– Designed and facilitated the Verdi & Company and Diebold Advisory Services marketing collateral, media and advertising platform/venue in the Diebold Global Solutions Center, located in North American headquarters.

– Worked with Diebold Global Security Division to design and implement materials for physical security risk level assessment and mitigation deployment in North America.

– Developed, designed and maintained the Verdi & Company (former subsidiary of Diebold, Inc.) web site.

– Managed initiative to improve and communicate design techniques and overall aesthetics of mapping deliverables created by Geographic Information Systems analysts.

– Led the development and training of the Diebold brand manual, presentation and proposal templates for inter-company and client work. Training included: design issues, branding, effective presentation methods, etc.

– Encouraged and executed innovative, creative approaches to designs and worked with the project team to ensure that graphics supported the ideas and information in the documents created.

– Educated Diebold personnel, clients and architects on newly revised ADA standards for application within client retail branch designs.

– Spearheaded initiative and strategy in training the Diebold Consulting team and various Diebold sales representatives on Salesforce.com platforms

– Regulated office management duties: maintained monthly accounting reports, vendor contracts/relations, month-end revenue logs and client billing data for corporate reporting.

– Assisted Director with yearly budget reporting.

– Managed initiative and follow-through for new office location construction and move coordination.

Mark Custom Recording / Mark Records

Clarence, New York

Graphic Designer

December 2006 - May 2009

Responsible for in-house art department: Tracking and facilitating all project issues; reviewing, approving, and reworking all art; overseeing hard proofs and approving revisions. Designed all aspects of the CD and DVD casing and insert artwork, including promotional designs for music groups. Managed product workflow and worked with management and recording team to eliminate inefficiencies. Additional responsibilities included: production/pre-press, image research, tracking, archiving and template maintenance. In addition, managed design, production and pre-press for Instrumental and Choir catalogues.

HUFF REALTY

Florence, Kentucky

Marketing Coordinator & Graphic Designer

January 2005 - January 2006

– Efficiently managed design production from concept to completion. Worked solely with 160+ realtors, building companies and office managers to create vision, produce design and consistently meet deadlines and requirements. Responsible for campaigning to prospective builder companies for design bids. Designed corporate advertising/project demands: marketing materials, billboards, logos, magazine spreads, RETV and InFlight advertisements, small/large scale signs, photo re-touching. Assisted in commercial/radio jingle creation. Established and maintained printer/vendor relations/negotiations. Implemented new systems to improve design efficiencies/queues and project tracking. Prepared workflow updates and provided input to established marketing team and executives during weekly corporate meetings. Planned and facilitated large scale, off-site corporate events, seminars and awards events.

Awards, SCHOLARSHIPS & Exhibitions

Western New York Books Arts Center – Annual Last minute Holiday Show & Sale, Buffalo, N.Y. Karpeles Manuscript Museum –

Buffalo Small Press Book Fair, Buffalo, N.Y.

Second Storie Indie Market, Rochester, N.Y.

“NOMAD Magazine” Work and Biography Spread. 2009 “Stitch Magazine” Design featured in article. 2009

“Art For Empowerment” Exhibition and Book. (National Touring Exhibition) 2006 – Present

SMC Award – Best Brochure, 2005. Sales and Marketing Council. 2005

“Appendix.” SUNY Buffalo Senior Thesis Exhibition. 2003

Employee of the Month. Wegmans. 2003

1st Place Award. Daemen College All High Exhibition. “Still Life 11” Graphite Drawing. 2000

2nd Place Award for New Pin Design. The Lions Club of Williamsville New York. 1999

Volunteer Service Appreciation Award. Williamsville Community Education Board. 1999

Certificate of Merit. New York State Assembly. 1999

Honors Scholarship and Dept. of Art Scholarship. Daemen College. 1999

Judith A. Andzik Memorial Scholarship for Scholastic Achievement, Compassion and Willingness to Work with All Kinds of People. Andzik: Representative and Williamsville School Board. 1999

TECHNICAL PROFICIENCY

Platforms: Mac & PC

Software: Adobe Creative Suite, Sketchup Pro, QuarkXPress, VectorMagic, Flash, Vimeo, Oracle, Tableau, Sketchup Pro (3D), Costar, Loopnet, ConstantContact platform, and Microsoft Office and PowerPoint applications. Also: Salesforce.com, Sharepoint, Hubspot platforms, WebEx and Oracle platforms.